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By now, just about everybody knows how important branding is- even if you’re just a fresh-faced, one-person operation jumping into the creative entrepreneur waters for the very first time.
Not only is your brand the first impression you make with potential clients and followers, it’s also the thread that allows them to build a relationship with you over time.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin
I see small businesses and solopreneurs making mistakes with their branding all the time- and you might be surprised to hear what some of those mistakes are.
Read on to see if you’re committing any of these branding crimes yourself.