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Hello there SoulPreneur


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about Sarah


Hi friend, are you ready to make magic together? I’m Sarah Ehlinger-  and I've been a lot of things over the years: a theatrical prop builder, a commercial scenic artist for restaurants and retail stores; a design assistant and award winning graphic designer and illustrator; a licensed artist, Creative Director and Brand Strategist.

Through it all, I’ve been lucky enough to work with many big brands including Target, Best Buy, General Mills, 3M, Purina and MillerCoors. And my licensed work has been sold at West Elm, Home Goods, TJ Maxx and It’s been a wild ride to say the least.

I spent a lot of that time dreaming up creative for clients, putting together shot lists, and art directing in studios alongside photographers & stylists. And for most of that time, it didn't occur to me that I could be the one behind the lens.

Then, several years ago I started investing in camera gear. "For fun!" I said. Over time, I realized this thing I was doing for fun was much more than that. And all those little career shifts- that didn't always add up in my head- actually make a heck of a lotta sense now.

Each one was adding an extra set of tools to my box so that I can be extraordinary at making images for you.

You see, when we work together, you don't just get a person behind a lens. You get someone who's been in the marketing trenches and understands branding better than most human beings. You get a creative director who's been looking at the world with a design eye her whole life. (Seriously, I was rearranging my bedroom furniture when I was five.) And you get an artisan and crafter who can't help but to build, layer and create wonder with her hands every single day.

 And I can't wait to put all of it to work for you so your brand can stand out from the crowd with visuals that match the big visions you have for your biz.



I live in Los Angeles, am completely smitten with the west (mountains, deserts, ocean, oh my!) but will never shake my midwest roots. I was born and raised in Iowa before spending 12 amazing years in Minneapolis, MN. Ok- the winters weren’t so amazing- which is probably why I’m such a Cali girl now. (Don’t worry MPLS, I still heart you! Especially between the months of May & October)

I’m a devoted partner to a reality television production superstar (AKA Mr. Gooder) a 2x dog mama, and drink green smoothies and bourbon with equal glee.

My house is full of plants, I’m a lifelong learner, love a good DIY, and if I come across a TV show making anything over (a house, a car, a wardrobe, a sardine factory) I will be riveted- and usually tear up a little during the reveal. Nothing gets me more than a good transformation.

Curiosity is my most prized personality trait, I believe there’s no shortage of inspiration and I’m doing my best to take it all in.