6 Branding mistakes you're making, and how to fix them

By now, just about everybody knows how important branding is- even if you’re just a fresh-faced, one-person operation jumping into the creative entrepreneur waters for the very first time.

Not only is your brand the first impression you make with potential clients and followers, it’s also the thread that allows them to build a relationship with you over time.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin

I see small businesses and solopreneurs making mistakes with their branding all the time- and you might be surprised to hear what some of those mistakes are.

Read on to see if you’re committing any of these branding crimes yourself.


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Sarah Ehlinger
10 Flatlay background ideas that cost next to nothing

Flat lay photos are a great way to tell visual stories for your brand. Starting with a good background is key. Don’t get discouraged if you think you don’t have the right surfaces or decor in your house for flat lays. This post shares 10 inexpensive background ideas for stunning flatlays- many that you already have around your house!

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