Hey there, I’m Sarah. And since 2001, I’ve built brands for clients big & small- from fortune 100 companies to solopreneurs.
One thing I know for sure is that every business has a unique story to show off to the world. And I want to help you do just that.
ONE PROCESS, TAILORED SOLUTIONS
I’ve spent two decades in the creative industry honing my process and take clients on a comprehensive journey through this tried-and-true process to get maximum results.
Like baking a cake, every step is crucial in achieving the delicious outcome.
From assembling the correct ingredients (Strategy) to having a no-fail recipe (my process), to frosting and decorating the final cake (creative direction, design & photography). I ensure that every step is carefully executed to create visuals that perfectly reflect your brand’s essence.
To own what makes you unique, first, you have to identify it. Be it the goal of a project, or your reason for existence, knowing what your brand stands for and where you want to go will set you on the path to standing out in your industry.
That’s why every project I do begins with a Brand Blueprint. This consists of a survey you’ll fill out and a 90-minute call. During the call, I’ll ask more questions, and we’ll dive deep into your brand to see what’s working, what needs a little help, and new places you could take your business and brand. Afterward, you’ll receive an extensive document laying out the strategy for your Brand’s direction & growth. Think of this as a roadmap that you can use going forward- and one we’ll use to guide everything else we create together.
Upon finishing the Brand Blueprint, I get to work creating your brand identity, which goes way beyond a simple logo. It involves designing a visual system that includes a primary logo, with complementary logo lockups, a color scheme, a hierarchy of typography, typesetting examples, custom patterns, and iconography, or illustration if it makes sense for your brand. At the end of the process, you'll have a well-crafted brand and packaged files that can be used by anyone to maintain brand consistency.
As a Creative Director and photographer myself, I can oversee every aspect of the photography for your brand and site. Whether it’s curating a collection of stock images that match your brand aesthetic, helping you put together extensive creative direction for a shoot with another photographer (including all the shoot planning: a mood board, shot list, location planning, and props recommendations), or shooting the images myself, I make sure your images are elevated and aligned to your brand. I can even help with selecting and editing choices- holding your hand through the whole process.
Next, let's take your new photos and brand and bring them to life with an impactful and well-designed Squarespace 7.1 site. I get to work crafting a website strategy so that your new site not only looks gorgeous, it’s optimized for conversions and your business goals. In addition to all the main pages of the site, we’ll also discuss any additional infrastructure or tech stack you may need for things like email newsletters, funnels, blogging, or e-commerce. And once everything is approved, you’ll get an extensive guide along with helpful video tutorials so you’ll be able to manage all aspects of your site on your own.
A brand doesn’t just exist on your website. You may need additional pieces like packaging, slide decks, course materials, or social media graphic templates to bring your brand fully to life. These are all things we’ll discuss in the discovery phase, or, once you’re an existing client, you can come back and have supplemental pieces created for your brand.
I’ve touched just about every aspect of growing and marketing a brand. So once all the visual stuff is in place, we can talk about how to get your business and brand in front of the most people in a way that makes the most sense for you. Whether that’s booking individual strategy sessions or consulting/ brand coaching with me on an ongoing basis.
As a custom design client, you'll receive our exclusive Brand Blueprint service. This brand strategy package sets the stage for your brand's success. We’ll conduct in-depth research, market analysis, and competitor evaluation to develop a comprehensive blueprint for your brand's positioning, messaging, and visual direction.
The Brand Blueprint serves as your roadmap, guiding all design decisions and ensuring your brand communicates effectively to your target audience. And good news! It can also be purchased as a stand-alone service for those seeking a strategic foundation for their existing brand, with the cost applied to any branding or website design projects you book in the future!
Sarah is magic. She reflects to you who you are at your very best. This makes her able to create a brand experience tailored uniquely to you. She's able to pick out the best of a brand and express that visually as well as in words. I understand my brand better than I did before we started, our sales are up, and we are seeing more audience trust than before.
-Bari Ackerman
Sarah goes beyond Brand and Website development. The thing that Sarah is so good at is she can look at what you do, and tell you who you are. She shows you what it is that you are best at and what it is you are bringing to the world. There is so much value in what she has given us for the website, brand content, and creative direction for the brand that my mind is blown.
-Bari Ackerman
The overall site and branding look unreal, it feels so reflective of me and the work I am growing into!
Sarah is the person you want when you want something greater than the beige template all your competitors have. She will see you clearly and guide you on a journey to get crystal clear on how you want your vision to stand out in the world. She’s creative, fun, visionary, inventive, and willing to solve problems. She's multitalented so she can help on multiple aspects and deeply understands her industry so you know you are getting the latest and greatest from her artistic eye and she'll ensure you are building something authentic to you.
-Erin Rogers
I honestly can not describe the impact that working with Sarah had on me and my business. Even if she had not done the photoshoot itself, the support she offered leading up to it would have been enough to seriously change things. As I was driving to the shoot, I felt so incredibly grateful that the shoot itself felt like a gift I was receiving on top of an already transformative experience. She is a brilliant, genius creative director.
-Brooke Monaghan
I felt an instant WOOSH when you suggested how all the things I do make sense for my brand. It fell into place in my head...HUGE relief to see how much simpler it can be to share my message. I already was confident in your abilities but it just solidified more how I knew you'd be able to help me shift inside. I also loved the website/sales page feedback which I will implement soon.
-Sofia Alvim
Sarah goes so far beyond the creative, beautiful stuff and has such a brain for the marketing thing too- and this is soooooo incredibly valuable. And she’s not one of those people that has package A, B, or C. She’ll put something amazing together for you tailored to your needs and what she can help you with.
-Erica Reitman
Sarah is awesome! She really knows what she's doing, she takes the time to listen to what you want, and she definitely invests the time on her side giving you the best information you need. She really saw me, in ways I didn't see myself. I feel like I have a clear path forward, a true understanding of where I fit in the industry, and more confidence in myself.
-Courtney Tambornino
I worked with Sarah for several years and during that time she became an invaluable partner to me. I often relied on her endless stream of ideas and her uncanny ability to pull fresh thinking out of her magic hat. Plain and simple, Sarah can do anything. She is creative, smart, resourceful, fearless, funny, and hardworking.
-Jim J.
Sarah is a creative genius (yes, genius!) She "gets it", and is savvy in both her creative and strategic skills which makes it both inspiring and easy to work with her. She understands what clients want, but even better, she knows what they need. She has the creative talents to take clients to new places and push the envelope when needed.
-Rachel H
Sarah's the perfect person for your project because she's easy to talk to, deeply understands branding & marking, and will absolutely come through with ideas that blow you away. There's nothing better than having complete confidence in someone you're working with.
- Charles Y
Sarah has a broad base of design talent, asks stimulating questions, delivers more than you expect and is a generally superb person to collaborate with. She over-delivered with super awesome work!
-Tim B
I can count on one hand the number of creatives I've worked with that have not only second-to-none design chops and energizing, inspiring creativity, but also a deep grasp of both the conceptual and strategic side of things. Sarah is high on that list. She's equal parts designer, trend-spotter, creative director, and creative strategist. That rare mix of do-er AND thinker. And from focused execution to just bouncing ideas around, she has added value to every conversation I've ever had with her.
-Eric S
Have a question about something not listed here? Reach out! I’d love to chat with you, answer any questions, or discuss your particular project.
Once I have the full picture of what you need for the project- using a quick questionnaire and a 15-30 minute discovery call, I put together a package specifically tailored to your needs. My prices are based on years in the industry, and knowing what it takes to get the job done efficiently (and beautifully!) from the start.
You can get an idea of package prices below.
Yes. I need a full assessment of what’s going on in your business and current brand situation before I can advise you on what’s working- and what isn’t.
It sets the stage for everything going forward in the branding, design, and creative direction process and makes sure we’re both on the same page regarding all the decisions being made about your brand.
It also gives you a clear picture of your place in the market, your brand personality & archetype, and gives you a roadmap for how you want your brand to grow.
This critical first step is also the reason why I have very few (sometimes zero) revisions with clients once we start the design process. We’re aligned and laser-focused on where we want to go and what needs to be created.
And, if you’re only booking a Brand Blueprint, the cost of it can be deducted from a Brand Identity or website project in the future since I would need to do that work for the project regardless.
I’ve dabbled in several website builders over the years, but I always come back to Squarespace. Why?
It's user-friendly & intuitive which makes it a perfect solution for most people in the long run. I also love being able to empower my clients to easily make changes or updates to their sites themselves if needed and provide training and 30 days of support once the site is launched so you’ll feel 100% confident going forward.
It has excellent 24/7 customer support readily available via chat or email.
I’m also well-versed in creating fully unique Squarespace sites with additional code techniques so that you’ll have something that truly stands out from the crowd.
If you don’t have the right ingredients for a recipe, chances are, it won’t turn out very well. Strategic brand identity, photography, and visuals are essential ingredients in order for your recipe to have the right structure and flavor.
If you really don’t think you need help with brand identity or photography though, schedule a Brand Blueprint!
The cost will be deducted from the price of your web design project.
Absolutely! In fact, I encourage it. You can schedule a 15-minute call here. I can’t wait to chat!
BRAND IDENTITY
Our brand design services go beyond creating a logo. We dive deep into understanding your brand's essence, values, and target audience. Our founder, Sarah, collaborates closely with you to develop a visually captivating brand identity that truly represents who you are. From color palettes to typography, we'll ensure every visual element harmonizes to create a cohesive and memorable brand presence.
READY TO START?
PRINT, PACKAGING, & LAYOUT
In a digital world, tangible experiences hold a special place. Our print and package design services add that extra touch of luxury and professionalism to your brand. From business cards to product packaging, we'll create eye-catching designs that make a lasting impression. Our attention to detail ensures that every aspect of your printed materials reflects your brand's identity and values.
READY TO START?
WEBSITE STRATEGY & DESIGN
In today's digital landscape, a captivating online presence is crucial. Our custom Squarespace design and development services bring your brand to life on the web. We'll create a visually stunning website tailored to your unique needs, ensuring a seamless user experience that engages and converts visitors into loyal customers. With our expertise in Squarespace's powerful capabilities, your brand will stand out in the crowded online space.
READY TO START?
BRAND, FOOD, & PRODUCT PHOTOGRAPHY
Great design is about more than aesthetics—it's about storytelling. Our creative direction and photography services help you weave a compelling narrative that resonates with your audience. We collaborate with skilled photographers and visual artists to capture the essence of your brand, creating stunning imagery that speaks volumes. From product shoots to lifestyle photography, we'll bring your brand story to life through captivating visuals.
READY TO START?
ILLUSTRATION & PATTERN
READY TO START?
PACKAGE NO .01
Prices start at: $8000
Estimated Timeline: 4-6 weeks
Paid in installments
This package is for those starting out, or who have little to no branding elements in place yet.
We’ll start with a Brand Blueprint so your business has a strong, strategic foundation and then go from there- building out a simple, text-based logo with a few variations, a carefully curated color palette, and font system.
You’ll also get a new, fully customized website with all the standard pages.
READY TO START?
INCLUDES:
BRAND BLUEPRINT*
A comprehensive guide that will help you showcase your amazing brand to the world. A 30+ page document that includes everything from brand goals, personality, and competitive advantages to your brand mission or vision, audiences, mood board, hero brands, and brand archetypes.
*(If you previously booked a Brand Blueprint, the cost of it will be deducted from your final package price.)
BRAND IDENTITY
Includes: 1 text-based, primary logo, 2 secondary logos/tagline, mark, brand patterns or graphics, font system, and color palette.
BRAND STYLE GUIDE
A detailed 20+ page guide meant to educate you on how to use your new brand consistently.
SQUARESPACE DESIGN & DEVELOPMENT
I thoughtfully design and develop key pages for your website. I code customizations to Squarespace sites in order to create a fully unique experience while keeping the easy user interface for you to manage.
Up to six pages(typical pages like Home, About, Contact, Services)
TRAINING + SUPPORT
I provide recorded trainings so you can confidently manage your website moving forward.
1-month post-handover email support
PACKAGE NO 02
Prices start at: $9500
Estimated Timeline: 6-8 weeks
Paid in installments
If your business is already established but the vibe isn’t quite right, or, you need to integrate more things into your site beyond the basics (like funnels, sales pages, or e-commerce), then, this package is for you.
Before getting started, we’ll hop on a call, go over all your business goals and create a plan of action that’s perfect for your brand & website.
READY TO START?
INCLUDES:
BRAND BLUEPRINT*
A comprehensive guide that will help you showcase your amazing brand to the world. A 30+ page document that includes everything from brand goals, personality, and competitive advantages to your brand mission or vision, audiences, mood board, hero brands, and brand archetypes.
*(If you previously booked a Brand Blueprint, the cost of it will be deducted from your final package price.)
BRAND IDENTITY
Includes: 1 text-based, primary logo, 2 secondary logos/tagline, mark, brand patterns or graphics, font system, and color palette.
BRAND STYLE GUIDE
A detailed 20+ page guide meant to educate you on how to use your new brand consistently.
SQUARESPACE DESIGN & DEVELOPMENT*
I thoughtfully design and develop key pages for your website. I code customizations to Squarespace sites in order to create a fully unique experience while keeping the easy user interface for you to manage.
Up to eight pages (typical pages like Home, About, Contact, Services) plus:
COMMERCE SETUP: I design one product item and then teach you how to add and manage the succeeding ones.
BLOG SETUP/ REDESIGN: I design one blog template and then teach you how to add and manage the succeeding ones.
ACUITY SCHEDULING WITH PAYMENT INTEGRATION AND ZOOM AUTOMATION
EMAIL AUTOMATION PROVIDER INTEGRATION
FUNNEL/ TECH INTEGRATION
*(package pricing dependent on how much addtional functionality/ tech set up is involved in the site build)
TRAINING + SUPPORT
I provide recorded trainings so you can confidently manage your website moving forward.
1-month post-handover email support
PACKAGE NO 03
Prices start at: $11,500
Estimated Timeline: 8-10 weeks
Paid in installments
This is the package where we roll out the red carpet and reimagine the possibilities for your brand from soup to nuts.
We’ll start with a Brand Blueprint to get a big picture vision of where your brand is headed, and then refresh or reimagine your brand identity and website.
You’ll also get creative direction for brand photo shoots, with the option of adding photography to your package, and a sales page designed to convert that can be reused as a template for any additional sales pages you may need in the future.
We can also discuss using Squarespace’s built-in membership functionality to design a portal for a course or membership offering.
READY TO START?
INCLUDES:
BRAND BLUEPRINT*
A comprehensive guide that will help you showcase your amazing brand to the world. A 30+ page document that includes everything from brand goals, personality, and competitive advantages to your brand mission or vision, audiences, mood board, hero brands, and brand archetypes.
*(If you previously booked a Brand Blueprint, the cost of it will be deducted from your final package price.)
BRAND IDENTITY
Includes: 1 text-based, primary logo, 2 secondary logos/tagline, mark, brand patterns or graphics, font system, and color palette.
BRAND STYLE GUIDE
A detailed 20+ page guide meant to educate you on how to use your new brand consistently.
SQUARESPACE DESIGN & DEVELOPMENT*
I thoughtfully design and develop key pages for your website. I code customizations to Squarespace sites in order to create a fully unique experience while keeping the easy user interface for you to manage.
Up to eight pages (typical pages like Home, About, Contact, Services) plus:
COMMERCE SETUP: I design one product item and then teach you how to add and manage the succeeding ones.
BLOG SETUP/ REDESIGN: I design one blog template and then teach you how to add and manage the succeeding ones.
SQUARESPACE MEMBERSHIP SETUP & PORTAL DESIGN
ACUITY SCHEDULING WITH PAYMENT INTEGRATION AND ZOOM AUTOMATION
EMAIL AUTOMATION PROVIDER INTEGRATION
FUNNEL/ TECH INTEGRATION
MEMBERSHIP PORTAL DESIGN & SETUP
*(package pricing dependent on how much addtional functionality/ tech set up is involved in the site build)
SALES PAGE TEMPLATE
Using a strategic framework, I’ll design a sales page with up to 8 key sections to help clients recognize the value of your offer. This sales page can be duplicated and used for subsequent pages if desired.
Sales page will be integrated with Squarespace commerce or your preferred tech stack to easily accept payments from clients & customers.
Creative Direction & Photography
Product or Brand Photoshoot Creative Direction: Extensive document with concepts, photo direction, outfit & location suggestions Includes shot list, prop ideas, wardrobe or prop sourcing if needed.
Brand Photography execution (Los Angeles locals only)
Food & product photography & styling (Worldwide)
Content, Marketing, or launch strategy consultation
TRAINING + SUPPORT
I provide recorded trainings so you can confidently manage your website moving forward.
1-month post-handover email support
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