Top 8 Canva Templates Every Online Biz owner Should Have in Their Toolkit
As an online business owner, having a cohesive brand is essential for creating stunning visuals that will help you stand out from the competition. And branded Canva templates can help you do just that.
I call it your Canva brand template toolkit.
(And BTW, you don't have to create all of these at once, but buying some coordinating sets like the ones I have in the shop, sure does shortcut the process.)
But which ones are best suited for your needs, and what should you be focusing on? Don't worry, I've put together this list of the top 8 Canva templates every online biz owner should have in their toolkit.
From social media graphics to video thumbnails and everything in between, these templates will give you the professional edge you need to succeed in today's digital landscape. So if you're ready to take your brand visuals up a notch, let's dive into our list of must-have Canva templates!
Social Media Post Canva templates
Having a set of ready-to-go social templates is invaluable and massively cuts down on your content creation time. This is not an exhaustive list, but let's take a look at some of the most popular types of social media post templates that online business owners can add to their toolkits.
1. Promotional Posts: Once you create "the thing" you've got to get the word out. (That's why I include a set of promotional post templates in my business builder kits) Whether you're advertising a sale or launching a new product, promotional posts are an effective way to get the word out quickly and easily. Look for templates with vibrant colors and eye-catching fonts that will draw attention to your message.
2. Quotes & Inspiration Posts: Quotes and inspirational posts not only help to humanize your brand, but they also provide an opportunity to showcase your values and create a sense of connection with your audience.
3. Story Templates: Not all stories need a template, but sometimes you may want to promote a product or service. Or maybe you're in the middle of a launch and want a little extra branding or polish to your stories.
4. Carousel Templates: Carousels are super engaging and a great way to share knowledge and grow your authority. With a set of templates, it's super easy to take past blog, newsletter, or podcast content and quickly turn it into a shareable carousel.
5. Reels Cover Templates: Eye-Catching & strategic covers for reels will keep your profile on-brand, and prompt new visitors to click and watch
Slide Deck Templates
If you're an online coach or course creator, Canva presentation templates are a MUST. One set of strategic, branded templates can help you create webinar slides, course videos, group program trainings, video onboarding or nurture sequences, and more.
Ebook or workbook Templates
There's a reason why my Business Builder Kits are consistently one of my best sellers. Because the main template set included with it allows business owners to create workbooks, ebooks, downloads, client worksheets, on-boarding and off-boarding packets, and more.
If you're a coach or course creator, you know just how many things need to be created for your clients. And Having a great workbook template set can transform the amount of time spent designing graphics for your business- especially if there are a lot of strategic, versatile pages included.
Pinterest Templates
I don't know about you, but Pinterest continues to be the number one driver of traffic to my website. And I'm all about leaning into what's working well with the least amount of effort (I'm looking at you, Instagram algorithm.)
Pinterest continues to iterate the importance of using "fresh pins." But the beautiful thing is, old content can still be pinned and given new life simply by pinning it with a new image. Pinterest templates make it super simple to quickly create new pin graphics for old and new content.
Video Thumbnail Templates
If building a Youtube channel is part of your marketing strategy this year, you definitely want some video thumbnail templates. Video thumbnails that incorporate a cohesive look and feel, evoke emotion, and tell the story of your video all at once are so important. And ready-made Canva templates can take the guesswork out of creating these visuals quickly.
Podcast templates
Podcasts have become a great way to grow your audience, but as a podcaster myself, I know just how much goes into producing every episode- including creating all the graphics that go along with each episode. From episode covers to promotional posts, branded podcast Canva templates will elevate your show tremendously- especially if you're pitching guests to come join you for an interview.
Newsletter or lead magnet signup Templates
If you're frustrated with the growth of your email list, you may want to take a step back and evaluate how much you're actually promoting sign-ups. Too often, we forget how important it is to let people know they can sign up AND give them an incentive to actually do so. Newsletter signup Canva templates can be used to create a graphic that's inserted anywhere on your site- just like an image- and get the word out that your email list is where the party is happening.
Email newsletter templates
Email newsletters can be a simple affair, but you may also want to jazz things up from time to time with some custom graphics. A branded header is a good place to start, but you could also have a Canva template that makes it easy to quickly create graphics for the various products and services you sell. That way, you're always ready to promote to your list.
In conclusion, having the right set of Canva templates in your toolkit can go a long way toward creating effective, branded marketing. The amount of content, the number of places your business needs to show up online... well, it can feel exhausting at times. But we all know how important it is in order to build a thriving, sustainable business. This is where building up a toolkit of branded Canva templates can take some of the pressure off. You'll no longer have to start everything from scratch every time you go to post or create a new offering, and will free up some valuable time and mental space.
what’s next?
So now you’re sold on having a suite of branded marketing templates, but now what? If you’re scratching your head on where to start, or just want somebody to get this off of your plate already, fill out an inquiry form for my 1:1 services and we can chat about creating some branded marketing templates for your biz.
Newer in business, or more the DIY type? You’ll definitely want to check out the template shop. Many of the template sets mentioned here are available in the shop, and they’re already perfectly coordinated to create a seamless brand experience for your biz. Use as is, or change them up with your own fonts and brand colors. Then, use them over and over to give your business an instant branded look, quickly creating stunning visuals that will capture people's attention. Plus, all templates come with access to a video library chock-full of helpful tutorials and inspiration.
Meet Sarah
Sarah is an award-winning Designer, Creative Director & Brand Strategist for billion-dollar companies turned entrepreneur. She loves exploring the areas where business, branding, and personal growth comingle to create magic. And she’s also passionate about empowering entrepreneurs with easy tools to transform the way they do business.