Ever think you need to be born creative? Not true. Creativity can be learned & cultivated. And doing so will help you uncover some of your greatest ideas. Follow these simple tips for living more creatively and see how it can transform your business.Read More
Ever get confused about branding terms? You’re not alone. This guide explains the 14 most common branding terms that every entrepreneur and small business owner should know.Read More
I’m a self-proclaimed book nerd, and I especially nerd out over business, self-help and personal growth books. I feel like book recommendations are the things those in my inner circle come to me for over and over again, so I thought I’d round up a few of my favorites for creative entrepreneurs here.Read More
By now, just about everybody knows how important branding is- even if you’re just a fresh-faced, one-person operation jumping into the creative entrepreneur waters for the very first time.
Not only is your brand the first impression you make with potential clients and followers, it’s also the thread that allows them to build a relationship with you over time.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin
I see small businesses and solopreneurs making mistakes with their branding all the time- and you might be surprised to hear what some of those mistakes are.
Read on to see if you’re committing any of these branding crimes yourself.
Ever wish you had an Instagram feed that captured the essence of your brand at a glance? Find out how to create a strong visual brand voice in just 4 easy steps.Read More