Design Spotlight: The Mitz
It’s show and tell time!
This is a brand identity project I worked on some time ago for a very unique space. “The Mitz” is a high-end meeting space that can be used for private dinners and tastings, corporate meetings and events, or studio space.
The building was originally a public bath house in Chicago, and is only one of a handful that still exist today in the city.
When the client originally came to me, we discussed how she wanted the branding to be sophisticated, with a slight air of mystery or exclusivity. We also wanted to play conceptually with some of the original bathhouse origins.
This is the final moodboard we settled on: (Scroll to the bottom of the post to see some of the other moodboards.)
And this is how the final branding turned out:
Here are some additional moodboards.
The direction we took with the branding is absolutely perfect for the space, but looking back on these other boards, I can’t help but wonder how some of the others might have turned out!