Design Spotlight: The Mitz

It’s show and tell time!

This is a brand identity project I worked on some time ago for a very unique space. “The Mitz” is a high-end meeting space that can be used for private dinners and tastings, corporate meetings and events, or studio space.

The building was originally a public bath house in Chicago, and is only one of a handful that still exist today in the city.

When the client originally came to me, we discussed how she wanted the branding to be sophisticated, with a slight air of mystery or exclusivity. We also wanted to play conceptually with some of the original bathhouse origins.

This is the final moodboard we settled on: (Scroll to the bottom of the post to see some of the other moodboards.)

Moodboard for The Mitz Brand Identity. Design by Sarah Ehlinger | Brand Spanking You

And this is how the final branding turned out:

Brand Identity and Stationery for The Mitz, Chicago. Designed by Sarah Ehlinger | brand Spanking You
Brand identity design for the Mitz, Chicago. Designed by Sarah Ehlinger | Brand Spanking You
Brand Identity style board for The Mitz. Designed by Sarah Ehlinger | Brand Spanking You

Here are some additional moodboards.

The direction we took with the branding is absolutely perfect for the space, but looking back on these other boards, I can’t help but wonder how some of the others might have turned out!

Brand Design Moodboard | Sarah Ehlinger | Brand Spanking You
Brand Design Moodboard | Sarah Ehlinger | Brand Spanking You
Brand Design Moodboard | Sarah Ehlinger | Brand Spanking You
Brand Design Moodboard | Sarah Ehlinger | Brand Spanking You